ITM Auckland SuperSprint 2017

This is the research plan that was developed to estimate the impact of the ITM Auckland SuperSprint 2017 on Auckland.

Research Plan for ITM Auckland SuperSprint 2017

Tarawera Ultra Marathon

This is the research plan that was developed to estimate the impact of Tarawera Ultra Marathon on Rotorua and New Zealand.

Research Plan for Tarawera Ultra 2018

Women’s World League Final

This is the research plan that was developed to estimate the impact of the Women’s World League Final on Auckland and New Zealand.

Research Plan for Women's World League Final 2017

Face-to-face (iPad)

Use this template to create an iPad survey you can use to collect basic information at an event.

iPad survey

Organisation

Use this spreadsheet to collect information from organisations who are involved in your event.

Organisation survey (Excel)

Post event online attendee survey

Use this template to build your own online survey to inform a regional evaluation.

Post event online attendee survey

Team manager and team member surveys (paper)

These surveys have been designed for team-based events where the event organiser does not have direct email access to the individual members of each team.

Team surveys (paper)

Benchmarking Tool

A benchmarking tool that provides a snapshot of various evaluation metrics as per all the validated post event data in the system

Benchmarking

Crowd calculator

Use these calculators to help you estimate the number of unique attendees at your event.

Crowd counting calculators

Media Value Calculator

Use this calculator to include media costs and benefits in your analysis.

Media Value Calculator v1

Crowd counting methodology

Learn about the various strategies to estimate crowd sizes at your event. Choose what's best for your event.

Crowd counting guidelines

Evaluation clauses for sponsorship contracts (business events)

Insert these clauses into your sponsorship contracts to support the evaluation process.

Post-event evaluation terms for contract (business events)

Evaluation clauses for sponsorship contracts (standard events)

Insert these clauses into your sponsorship contracts to support the evaluation process.

Post-event evaluation terms for contract (standard events)

Event evaluation 2.0

Read more about why we built Event Economics and why CBA is our preferred evaluation framework for events.

Event Evaluation 2

Investment guidelines for event agencies

Use this flowchart to help you make event investment decisions.

Investment guidelines for event agencies